Leveraging New Web Technology For Real Estate Marketing

Web 2.0 refers to social networking, user participation and contribution. As sites like Wikipedia, eBay and Craigslist rake in millions of dollars each year, other businesses are starting to catch on to the power of web 2.0. For real estate professionals, utilizing new technology starts with understanding, upgrading and usability.

Using Web Technology To Create Real Estate Portals

Generally, it seems that a real estate agent’s website, if current, consists of content and some information about houses for sale. There is probably also some content about the area the agent works in and the kind of service he provides. However, visitors to the site want to connect to the mortgage companies, real estate attorneys, banks, home inspectors, appraisers and other members of the real estate industry that are necessary to buy a home. Find ways to link the website to these people and give potential buyers and sellers useful resources.

Real Estate Marketing With New Web Information

Information is the most important aspect of an agent’s website, so make information directly available. Think about what a buyer would want to find out about, such as maps of the region, the town or city’s history and the accomplishments of the public schools. Zoning ordinances and lending rates are other valuable pieces of information a buyer can access from the site, as well as comparison tools or mortgage calculators. The more information available to the buyer, the more likely he will stay and browse listings on this site rather than another agent’s.

Web Technology Bringing Users To Real Estate Sites

While loading up a site with content and information is good, the reason it is called web 2.0 is that users are adding their own knowledge to create a community, not just a resource. Invite visitors to provide information regarding what kind of home they are looking to buy or sell. Make sure to offer email alerts that signify when new property is listed. By giving prospective clients a different kind of service through new web technology, real estate marketing is more efficient and cost saving than ever.