Taking Advantage Of Real Estate Web Videos

Homes sales are slow and sluggish, even though it is a buyer’s market. Despite the downturn in the housing market, there are buyers out there biding their time for prices to lower further. In order to turn these prospective buyers into new homeowners, real estate professionals need to show them everything about the house, including video.

Why Should Real Estate Professionals Use Video?

Video footage has been used as a great way to introduce buyers to new property for a long time. This kind of virtual walkthrough is an effective and easy way for a buyer to see a home and save time on house searching. Not only does it result in shorter sale cycles, but it also yields higher conversion rates and weeds out potential buyers from serious ones.

With the explosion in popularity of the Internet in the past few years, incorporating videos into a sales pitch is even more important. Since homebuyers can look at thousands of photographs, having a video helps your business stand out and look professional. Moreover, any real estate professional can easily create a video without high costs -- all you need is a digital camera.

What To Do When Shooting Real Estate Web Videos

The video is meant to illustrate and highlight the best features of the house, so fill the frame with as much of the subject as possible. Online videos are smaller -- for example, if a house has a pool, get up close to the pool and its waterfall so buyers have an idea of how good it looks in person. Make sure to shoot with a lot of light so the images will be clearer and smoother.

If a buyer is really interested, they will want to schedule an appointment to view the property. A 20-minute video will not convince anyone, so keep it short. Also, bear in mind that video service providers are not all alike, so do some preliminary research and find one that makes it easy to upload, encode and store the video with a high quality playback.

What To Avoid When Shooting Real Estate Web Videos

As fun as the zoom button is, it does not help sell homes. Panning and moving the camera is hard on the eye, so if you want to show one end of a room to the other, move the camera very slowly and as keep it as still as you can.

Even with sites like YouTube accepting all kinds of videos, only putting it up there can take traffic away from your site. It could also easily get lost in the millions of other videos available. You want the video on your site and you want it to drive traffic from search engines. Clearly label the video and put it on the home page to attract attention. Making a real estate video could be a dealmaker in securing new homebuyers.